To explore these contexts, try using the SWOT and PESTLE formulas. Using segments is a best practice to increase the relevancy of your emails, and save cost by reducing send volume. Reel inactive customers back in. The process was easy, and Mailchimp’s builder gave us a lot of conditions to choose from to make our segments as specific as possible. Here are a couple general rules to help you create segments: And finally, we have Mailchimp’s Premium plan for a whopping $299 per month for 500 contacts. Click + Add filter and create the segment that you would like to send to. Free 1-Month Trial. Method 1: segmenting through the language choice in the subscription form (using segments) Translating the form. Click Connect to Mailchimp and follow the instructions to sync your accounts. Click it to save all the subscribers who meet these conditions into a segment. In a nutshell, Mailchimp will let you segment your audience based on tags and personal details, activity, and how they were acquired. On the other hand, if a segment of your list isn't opening your emails, don't take it personally. We’ll display a checkmark next to tags all of the selected contacts have in common. Click New Segment (as shown in Image 6) As you want the Mailchimp segmentation to fulfill all the conditions, click the Contacts. Creating an Audience list and sending a campaign involves series of steps. Enter a campaign name, then click Begin. A marketing strategy based on identifying subgroups within the target audience in order to deliver more tailored messaging for stronger connections. Next to Filter by segment or tag, click Edit. Our segmentation options are extensive, so you can choose a single condition or combine up to 5 conditions with positive and negative relationships to target the right contacts. Advanced Segments are only available on the Premium Mailchimp plan that starts at $299/month for 10,000 contacts. E. Segmentation is probably the most advanced feature within Mailchimp, but it also unlocks so much opportunity for you to really target people by demographic data or engagement data. Each segment can include up to 5 conditions. In your email, click the dynamic content block you want to work with. Before you create your strategy, it’s wise to consider the internal and external context for your business. “Friday Email_RESEND IF DID NOT OPEN”). There is no visual segment builder and you cannot combine multiple filter conditions. Segment an Audience by Purchase Activity. Demographic segmentation is one of the most functional and effective strategies in a marketer's toolkit. Both tools have similar personalization features, but since dynamic content is associated with the email builder, Mailchimp wins this round for user-friendliness. Benefit segmentation is a market segmentation strategy that categorizes your customer base by their perceived benefits of your product and/or services. Segmentation is probably the most advanced feature within Mailchimp, but it also unlocks so much opportunity for you to really target people by demographic data or engagement data. One limitation – the campaigns must have been sent to one particular audience to be featured in a joint. 4,327 3 3 gold badges 20 20 silver badges 37 37 bronze badges. Method 2: segment by creating a form for each website or landing page. . A segment in Mailchimp is a way to divide an audience into targeted groups. At the top-right side of the page, you will find the Create a segment button. Learn more about the logic that powers Mailchimp's advanced segments. When creating a segment, you will be able to choose whether the segment needs to meet all or any of the conditions. Second, add a list field ( checkbox, radio, or select ) to your form that includes the group options created in Mailchimp. Audience Segmentation. Mailchimp will enable you to group your audience based on different criteria, such as demographics, location, and more. Audience management Target and segment customers Marketing automation Deliver the right message at the right time Templates Customize pre-designed layouts Mailchimp's segment builder is another stand-out feature, as it leverages a machine learning model to create segments automatically based on previous customer behavior. 0/lists/ {list_id}/segments/ {static_segment_id}/members with a member, you can get the format for that from the schema or take a look at an existing static segment and use that as an example. It then jumps to 5,000 and then 10,000, expanding by 10,000 until you hit the 50,000 tier. Easy for beginners, powerful for sophisticated marketers. An example call would look like:. Select the Other tab. The basic differences between Auto-Update segmentation and Advanced segmentation are: Auto-Update segmentation allows a maximum of five conditions. Our Mailchimp integration makes combining email and text as easy as possible. The 4 main types of segmentation variables include demographic, geographic, psychographic, and behavioral traits. A variety of endpoints accept or return segment condition data, from the Segments endpoints themselves to others like automation, list, and campaign endpoints. Mailchimp helps you quickly build email drip campaigns, with its range of. Interurban Rail Trail Segment is a 245 m moderately popular dirt/gravel road family friendly trail located near Saanich British Columbia. Mailchimp offers a number of automation types with built-in triggers. Mailchimp tells you which customers are more likely to purchase again and spend more over time. Top Mailchimp audience segment conditions. Surveys help you make better business decisions by offering. Email starts at $20 / £20 / AUD$30 per month for 250 to 500 contacts. In this tutorial Gary Eckstein, a Mailchimp Pro Partner describes what segments. by Mark Bonito | 15 December 2021 | Mailchimp | 0 Comments. 5. To segment this metric further and see which contacts clicked which specific URLs in your emails,. It’s widely renowned for its easy-to-use software that makes building out automated email marketing campaigns easy and. The beauty of this approach lies in its simplicity; by understanding the basic characteristics of your target market. I can get result from MailChimp if I change the segment field to "email" and segment op to "like"; when I use the segment field "static_segment", it says "error": "Something went wrong, please try again later. MailChimp Segmentation. If you’ve connected your store to Mailchimp, the pre-built customer behavior segments will make it easy to use your Shopify, Magento, BigCommerce, or API 3. And with MailPoet, WordPress just got a lot more power. What’s more, segmentation can also be a way to reduce your. Using this software, businesses can reach the right audience, create better content, automate their commerce practices, and. 0. Auto-Update segmentation allows either of AND or OR logic. Click on Manage Contacts and select Segments; Right click on your segment and do copy link; Paste copied link anywhere to get segment_id from URL. If you have more than one audience, click the Current audience drop-down menu and choose the one you want to work with. Segmentation is essential when it comes to success with your marketing. A quick hack is to toggle ‘enable live merge tag info’, as this will show you how your personalised content shows up in your emails and on your subject lines. If you need to use a condition that isn't available in advanced segments, you can still accomplish your goal. Choose “Install for All Users” and click Install. How to Add Subscribers to Mailchimp Groups in WordPress. 7 billion in cash, 10. To create a segment, you'll use conditions to filter contacts in your audience. This helps you create segments in MailChimp so you can target emails to particular members, all members, or members with specific statuses. Then you can benefit from the insights we provide for you, like patterns in your data and pre-built segments. MailChimp only allows for up to 5 segmentation conditions, so the ISACTIVE tag can be very handy to target multiple plans at once. Create faster with generative AI. Method 2: segment by creating a form for each website or landing page. In the “To” field, click on the “Segment” dropdown menu and select the segment you want to exclude. In this example, we'll combine 3 conditions to pull a segment of subscribed contacts who were. Choose either the Classic or Unstyled embedded form, and copy and paste the form code into your website. Segmentation is probably the most advanced feature within Mailchimp, but it also unlocks so much opportunity for you to really target people by demographic data or engagement data. Trigger an automation to send an email when a newly registered user enters a referral code. Mailchimp Referral Program - Give $30, Earn $30. When a new customer registers for an account using Customer Fields, you'll want to add the customer's details into your email marketing platform as soon as possible. In the destination settings, enter your Mailchimp “API key” into the connection settings. I want to define a segment based on whether the list member has a tag equivalent my clients name. Place your cursor where you want the merge tag to appear, and click the Merge Tags drop-down menu on the editor toolbar. This will populate the. MailChimp Segmentation. And segment for amount spent, product category purchased from, etc. Sorted by: 13. Top Mailchimp audience segment conditions. About Advanced. MailChimp allows you to create a dynamic, editable segments that can be auto-update each time you add new subscribers to your list who fit the segment conditions. Marketing automation Deliver the right message at the right time . Give your campaign a name and choose the recipients. You can use this data to create segments and send targeted campaigns. To do this, create a segment with the conditions set to the group or groups you want to target. Customer Behavior segments. Create advanced segments using data queries and nested conditions. MailerLite: Best for ease of use. Mailchimp Pro users get an additional 50 merge fields in. Email Templates. Click the relevant options to show you the people you are creating your segment for. You'll need to use the segment_opts parameter in the campaignCreate () method to select the groups (ie segments) you want to send to. Choose a section type based on whether you want respondents to use Radio Buttons, Checkboxes, a Range, or an Open Text box. Zoho Campaigns: Best for large contact lists. 🔷 Real-time. 0 e-commerce data to send relevant emails to your customers. Free: Start with all of Mailchimp’s basic marketing tools. To create a segment from your lists page: Once on the ‘Lists’ page. Select the Mailchimp audience the segment will sync with; Choose if this is a one or two-way sync; Add another rule if required; Click the Start Sync button at the bottom! Note: existing contacts will only sync when there is a change on their contact record. Add the word checked just before the closing bracket to force the form to check the box for your group. On the other hand, if a segment of your list isn't opening your emails, don't take it personally. Mailchimp offers two types of segmentation: Basic Segments and Advanced Segments. You can send an email campaign, an ad to your current. ". Setting up the Mailchimp action. Segment creation. Drip: Best for e-commerce. Choose Create A Segment (select Manage audience ->Segments from the menu) Define the filter conditions for the segment. In the first condition drop down, we’ll choose. Advanced segmentation can help you streamline how you filter contacts and test your campaigns. agree to these Terms and the other terms and conditions linked in these Terms that form part of the Agreement; 4. However, Mailchimp is more generic and has a wide range of features that are suitable for all types of businesses. I understand that an alternative is to aggregate conditions on our side, but it involves downloading field values, aggregating them, uploading field values, which is not convenient at all. Each segment can contain up-to 5 conditions. Segments in MailChimp are 1 of 3 ways to segment and organize your contacts. Below we’re going to explore some of the most effective methods of building segments. Including this in your segment definition can ensure brand-new subscribers who haven't had a chance to open an email. 6 months ago 9 10 Tips To Avoid Spam Wedding Email. A segment is a section of your list that includes only those subscribers who share specific common field information. Groups can be the basis for building audience segments for sending to targeted audiences. Manage Subscribers in a Classic Automation. Nov 29. Cheers. Step 3 - Customize how users see group options in MailChimp. you get personalized recommendations such as the best time to send an email or the best segment to target. This is the name that will display on the Stitch Dashboard for the integration; it’ll also be used to create the schema in your destination. When you create a segment, you'll set conditions to filter contacts based on the information that's available in your audience. Then we'll look at an alternative way of using a Formatter lookup table to segment the leads. ". In addition, we leverage third-party vendors who process personal data on our behalf, to provide services to Mailchimp, and their servers. More advanced segments can be created with upgraded plans. Your QuickBooks Online customer information—including email address, name, physical address, purchase history, and more—will sync to Mailchimp as contacts in the audience. Next steps . 2. Additionally, you can monitor the performance of each segment to determine the effectiveness of your targeting strategies and make necessary adjustments. To add an if/else rule to a journey map, follow these steps. Automatically pass data between web services without a single line of code. by Mark Bonito | 15 December 2021 | Mailchimp | 0 Comments. Intuit Assist is a generative AI assistant that will provide personalized, intelligent recommendations to help 100 million customers across Intuit make smarter decisions with less work and complete confidence. . There is a link for the Segmentation Conditions. Our email marketing platform makes it easy for marketers in any type of business to send professional, engaging marketing emails. Save your segment to reuse it as many times as you need. This integration adds customers to Mailchimp audiences if customers have opted-in for marketing, ensuring that new customers are included in your marketing campaigns. Mailchimp is the #1 email marketing and automation brand based on competitor brands' publicly available data on worldwide numbers of customers in 2021 / 2022. More advanced segments can be created with upgraded plans. It fails with the error: @body= { "title"=>"Invalid Resource", "status"=>400, "detail"=>"The resource. Click the Actions drop-down menu and choose VIP. You can use this data to create segments and send targeted campaigns. Overall, geotargeting makes marketing campaigns more effective so you can drive revenue and reach more customers. These issues can prevent some contacts from being added to your audience. Click on Create Tag. Recommended. Events are useful within Mailchimp for market analysis and segmentation, or you can use an event to start an automation. Navigate to Audience > Segments > Create segment. Create a segment. Using segments is a best practice to increase the relevancy of your emails, and save cost by reducing send volume. Advanced Segmentation lets you query against e-commerce data, member rating, and more. Note that different Marketing Hub packages will limit the number of active segments and the criteria you can segment by: Alternative: Mailchimp. Click “Save. Step 3: Set up the campaign details. Marketing automation Deliver the right message at the right time . A Segment is a search of data in Mailchimp that is related to your account. You can create a simple segment, which is based on just one condition, or a complex segment, based on two or more conditions. Lastly, we have Advocates — partners or resellers/agencies, so we also set that status manually. From drag and drop editors to powerful automations and developer APIs, Mailchimp is built to help you sell more—no matter the complexity of your business. ⭐⭐ A little bit outdated (but available for free) ⭐⭐⭐⭐ Modern templates (full library only available on a paid plan) Audience segmentation. Then click on Edit Recipients. Review your reports. Use real-time behavior data and AI to convert more customers with Mailchimp's marketing, automation & email marketing platform. Option 1 - Using Paths. Within your Group Categories, you create individual groups. And track who visited a Goal URL and purchased a specific item before / after your email. One major difference between MailChimp and ActiveCampaign is that the former offers a free plan, while the latter does not. For the campaign you just sent, from the dropdown choose REPLICATE. Learn more about Groups and Tags. If you want to jog your memory before you start you can access Part One & Part Two here. Once synced, you can use your QuickBooks data to segment your audience in Mailchimp and create custom messaging to get new customers or re-engage with existing ones. Each time you import contacts in Mailchimp, we look for duplicates, bounces, and unsubscribes, as well as incorrect file formats and syntax errors. by Mark Bonito | 15 December 2021 | Mailchimp | 0 Comments. With advanced segmentation, you can add a set of nested conditions that allow for different combinations of data you’ve collected—like purchase activity, gender, age range, and more. After that, the newly created segment is available for selection to specify your campaign recipients:With Klaviyo, you can either pay for only email marketing features or both email and SMS marketing features under one bundle. ”. Events are useful within Mailchimp for market analysis and segmentation, or you can use an event to start an automation. Each report also features a Baseline segment that demonstrates the overall engagement of this particular audience – for easy comparison. Mailchimp offers many segmentation options, so you can target the right contacts. Templates Customize. By default, the numbers will display as the digit (1, 2, 3, etc. There are endless possibilities when it comes to segments in Mailchimp, but some combinations are used more than others to target email and transactional contacts. Choose a tag in the toolbar. These include data integration and storage, segmentation, an email builder, and A/B testing. Mailchimp offers several segmentation conditions. You can also use the form builder to edit other emails and messages that are part of the signup process, like the confirmation thank you page and Final Welcome Email. However, this approach limits how well you can target audiences given Intuit Mailchimp’s underdeveloped segmentation feature. When you build your advanced segment, choose the tag you created as one of your conditions. Consider what additional products, complementary items, or premium versions could enhance your customers’ experience. The QuickBooks + Mailchimp integration allows for insights and reports in one place. The segments change based on the conditions you set. Segment by geolocation. Our segmentation options are extensive, so you can choose a single condition or combine up to 5 conditions with positive and negative relationships to target the right contacts. Mailchimp Groups and Tags are similar in that they are both data that are added to contacts. All you have to do is connect your Mailchimp account through our handy app. 3. Salesforce Login API: Access Salesforce Data And Functionality From Outside SalesforceAdvanced segments add conditions with any and all logic to list segments. Use the drop-down menus to choose the conditions contacts must meet to move down the Yes path. For example, you might want to write an email to anyone who is living in the Melbourne area between the ages of 20-35 who has spent over $60 and has been to. Krajina and his students in the 1960’s and the 1970’s. For example, the Essentials plan, which is the least. If you are looking for a similar function as the "static segments" by MailChimp, we recommend tagging your contacts and then creating a. Check the boxes next to the contacts you want to designate as VIPs. If you don’t have a Mailchimp account, you will. In Mailchimp, most users start with a regular email campaign. This multi-use trail can be. Add list Members. Market your ecommerce business and drive sales. In this case, we want to use the Member Rating to define the segment. Choose the merge tag you need, and that's it!Step 1: Identify the context for your campaigns. To designate contacts as VIPs, follow these steps. To integrate your form with Mailchimp. It may take time for your segment to generate on the Report Preview page depending on the conditions you set. by Mark Bonito | 15 December 2021 | Mailchimp | 0 Comments. Standard accounts keep event segment data for 3 months and Premium accounts for 18 months. The doc says segment_opts is "An object representing all segmentation options. Finding these contacts is a matter of combining two segment conditions: Make sure you set the segment to match ALL conditions! In saving and viewing the segment, you’ll see that. To integrate your form with Mailchimp. Use groups to sort your subscribed contacts based on their interests and preferences. 3 billion (based on the October 29, 2021 closing stock price of $625. To use it, create a starting point or step from the Customer Journey builder in the app using the Customer Journeys API condition. Each segment can include up to five conditions. When you get to the last screen, you will be prompted to select a tag. 3. To create and save a segment in your audience, follow these steps. Click the name of the list where you want to create a new segment. Click “Preview Segment”, then tick the box next to each contact that you want to remove, click “Actions” and choose “Unsubscribe” from the drop. Our Free plan allows you to send up to 2,500 emails per month and have up to 500 total contacts in your audience. Cleaned addresses help to get you there. You should create a new API key. Mailchimp “Did Not Open” segment. Mailchimp Transactional is available as an add-on for Standard or higher monthly Marketing plans. This will allow you to segment your list based on a range of user-defined conditions. With Mailchimp, It’s segmentation tools provide you with the ability to create lists based on an almost unlimited set of criteria. Use real-time behavior data and AI to convert more customers with Mailchimp's marketing, automation & email marketing platform. Mailpoet. I finally managed to solve my issue specific to TEXT fields in my mailchimp audience merge tags. MailChimp Segmentation. As an example, you would type *|AUTOMATION:TOTALEMAILS (TEXT)|*. Click Review segment. You will now see the section where you can define your conditions. But MailChimp's built-in forms may also appear when users click links in their MailChimp emails to edit preferences or unsubscribe. 4. Browse how-to articles on starting, running, and marketing your business, plus thought-provoking podcasts and films to inspire your inner entrepreneur. When you get to the list screen, segment your list like this: Make sure both conditions apply by selecting “match ALL of the following”. Read Time:. A. Audience management Target and segment customers . Promo codes can be created for a given price rule. Mailchimp’s drag-and-drop editor has tons of customization options Unlike Squarespace, Mailchimp does offer audience segmentation. In this article, you'll learn about all the segmentation. Here, you will see a Remove Profiles section where you can choose a list or segment from a dropdown menu. Because there are many ways to define a segment, there are many alternative schemas for segment conditions. Install the WPForms Plugin. The part of Mailchimp you'll use to create, design, and send a regular email, automation, or landing page. Save a segment. Mailchimp API: Send campaign to users with tags. v3. The categorization techniques and methodology will vary based on the individual needs of your business. In the first condition drop down, we’ll choose. Tags are highly customizable, so you can create and assign them. At this pricing with Mailchimp, you get bumped up to three audience lists and 50,000 contacts, plus you gain the ability to use behavioral segmentation and A/B testing, among other things. Pause or Resume an RSS Campaign. See how the ceramics studio uses Mailchimp automations and segmentation to send the right message, and QuickBooks to help the business side run smoothly. "We've got some big, exciting changes coming at. 5 months ago 3 Removing The New Button From A Lookup Dialog In Salesforce Lightning. Common Segmentation Combinations Copy Article URL Mailchimp offers many segmentation options, so you can target the right contacts. , event-based segments) are only available on the Premium plan, which starts at $300/mo for 10,000 contacts (almost two. On the other hand, MailerLite allows you to create automated customer workflow even with its freemium plan. Next, set up your configurations. I want to create a campaign that sends to users with a specific interest. Each segment can include up to five conditions. With advanced segmentation, you can add a set of nested conditions that. 5 months ago 2 How To Report An Influencer On Instagram. Next, set up your configurations. Key Features: Grow your audience list by capturing emails via text messages. In case, you have more than one audience and to choose among the audience list, click the Current Audience drop-down. In this example, we'll combine 3 conditions to pull a segment of subscribed contacts who were. These segments are also dynamic, which means that instead of you adding and removing customers manually, Mailchimp does it automatically based on whether they still meet the. Tags are labels you create to help organize your contacts. Mailchimp has three plans that you have to pay for, with the total cost of each one varying according to the number of contacts you have. . Click on the Manage Audience down arrow and click on manage Contacts. Click “Confirm and Install” after checking off the box that said I have agreed to the terms and conditions. Something like this:Mailchimp gives you a couple of ways to test your email…. How to create segments in Mailchimp To create an advanced segment, follow these steps. Click the ‘New Segment’ button. Depending on the segment’s logic of and/or, only 1 or all conditions must be met. ”. Click Authenticate and complete the authentication process. Today we’re sharing how to segment email lists in Mailchimp along with a behind-the-scenes peek at 3 key email segments that have helped serve our own list along with exactly how you can replicate them. Mailchimp offers many segmentation options, so you can target the right contacts. Anyone know how to get a campaign to send to a segment? This code isn't working. 3459 replies. "&segment[conditions][0][value]=smith"; which generates a segment of all subscribers. 1 year ago 3. Locate the <input> tag for the group you want subscribers to be added to automatically. In addition, we leverage third-party vendors who process personal data on our behalf, to provide services to Mailchimp, and their servers. Relevance however means you need to know the differences between individuals… and store that information (and. Mailchimp. The x-discriminator for segment conditions is condition_type. In cases like these, it's important to customize how users see group options in MailChimp too. In case, you have more than one audience and to choose among the audience list, click the Current Audience drop-down. I want to define a segment based on whether the list member has a tag equivalent my clients name. Enter a Segment name. In this example, we'll combine 3 conditions to pull a segment of subscribed contacts who were. What is a segment in Mailchimp? About segments Segments are used to create target audiences based on shared data. Campaign Manager. It's important to send to your audience fairly regularly to keep your contacts interested in your business. You can choose new conditions and click Confirm, or click Reset to clear all dynamic content conditions. 115 64 . Mailchimp’s platform includes segmentation tools that you can use to create segments of customers using the data that’s stored in the system. Pricing: On. The first one is preview mode. Win new customers with the #1 email marketing and automations brand* that recommends ways to get more opens, clicks, and sales. Advanced MailChimp: Automation & Segmentation. Getting Started with Groups. Mailchimp's pre-built segments let you send campaigns or ads based on subscriber data. (This is some more text so I can get it to pass the validation of SO. Setting up your dynamic conditions is similar to segment creation and is based on the data you have collected so far about your audience. The platform doesn’t allow affiliate. For example, if you have an online business and your goal is to increase sales in a certain region, you could create a segment that combines location and e-commerce conditions to identify customers from that region. Hire the best freelance Mailchimp Specialists near Victoria, BC on Upwork™, the world’s top freelancing website. Creating an Audience list and sending a campaign involves series of steps. You can add up to 5 conditions to your branch. Doesn’t Support Affiliate Marketing: This downside isn’t a deal-breaker for most people. Being ‘relevant’ means sending the right information to the right person at the right time… and the more relevant you are the more success you’ll have. But it's not working. Today I'm going to cover a couple of different ways to segment leads. At a glance. To get started with the Mailchimp integration, in QuickBooks Online, select Customers & leads, then Marketing. Here are the top segment options in Mailchimp,. Here are the top segment options in Mailchimp, IMHO: Campaign activity This helpful segment allows you to set up resends to people who didn’t open the last Under the Build Workflow heading, select Add Segmentation Conditions. In order to create an effective marketing strategy, it’s important to segment your audience. On the Lists page, select the name of the List you’d like to create segments for. provide true, complete, and up-to-date contact and billing information;Navigate to the Emails step for the automation you want to work with. To view which tags contacts have in common, navigate to the contact table, check the box next to each contact, and click the Add Or Remove Tags drop-down menu. Full list of conditional statements can be found here: MailChimp Conditional Formating. An overview of how the segment would currently look is displayed. It works by synchronizing your Mailchimp and SimpleTexting contact lists. Mailchimp Recommends. From the Segment web app, navigate to Connections > Catalog and go to the Destinations tab of the catalog. Segmentation is probably the most advanced feature within Mailchimp, but it also unlocks so much opportunity for you to really target people by demographic data or engagement data. To do this, go to Audience » Segments. If you have more than 1 audience, click the Current audience drop-down and. Mailchimp's segment builder is another stand-out feature, as it leverages a machine learning model to create segments automatically based on previous customer behavior. Templates Customize pre-designed layouts . You can segment your contacts based on group data, campaign activity, purchase activity, and more. Overall, Mailchimp is the better email marketing solution in terms of pricing and features, and most businesses should choose this solution over Constant Contact. Each segment can be built with one up to five conditions in all Mailchimp plans. All in all Mailchimp’s segmentation doesn’t provide much flexibility, even on the Premium plan. At its core, demographic segmentation is a powerful method to dissect a vast market into more manageable, targeted chunks. When you’re ready, click Add Segment To Report. Segmentation is essential when it comes to success with your marketing. At this level, ActiveCampaign also offers automations, A/B testing, and segmentation, but gives you unlimited audience lists, unlimited inactive contacts. Campaigner:.